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Proposal developed for IDEE of Tokyo for the new Adidas Y-3 gallery in
Harajuku. The architectural design of the store has the main shoe gallery on
the 2nd floor with an open ground floor. An interactive floor would be
developed for the store that integrates lights shining down from the ceiling
of the ground floor, following people who were walking around the 2nd floor.
Someone could watch from the ground floor and see patterns of lights moving
around and know where people were walking in the main gallery, placing an
emphasis on the shoes of people in the main gallery. Included in this proposal was the logo redesign project A.D.I.D.A.S. |
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